Blog

360 Immerse takes Miss Links and Melbourne Watch Company to the media!

360 Immerse takes Miss Links and Melbourne Watch Company to the media!

Last week we celebrated two of our wonderful accessory clients – Miss Links and Melbourne Watch Company – with a PR media event. To help launch Miss Links’ Autumn/Winter collection and showcase Melbourne Watch Company’s timepieces, we travelled to Sydney to exclusively introduce the new ranges to our favourite publications! As both brands bring attention to our hands and wrists – which are too often forgotten – media were also treated to spot of pampering, enjoying mini massages and a nail buff and polish, whilst viewing the new season’s pieces. It went down a treat!   The Melbourne labels both launched to market last year, putting fabulous Melbourne on the map for quality accessories; watches for men and women, and cufflinks...

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Tyrrells crisps arrive on Australian soil… Hurrah!

Tyrrells crisps arrive on Australian soil… Hurrah!

As a PR Agency in the lifestyle space we get to work alongside a wide variety of fun and exciting brands and sometimes these brands are also delicious… Enter Tyrrells, the Hand Cooked English Potato Chips! Once upon a time in there was a potato farmer who lived in the English countryside – Herefordshire to be exact!After an extraordinarily hardy potato growing season he found himself with too many potatoes…. and what does one do with such an abundance of potatoes? Make crisps, by Jove, and this is exactly what he did! Today Tyrrells is one of the fastest growing premium crisp brands in the UK and they have packed their tartan bags and picnic rugs and headed down under to give Aussie’s the Tyrrells crisp-crunching experience. This week 360 Immerse took...

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Melbourne Watch Company gets the tick of approval from Australian media thanks to 360 Immerse!

Melbourne Watch Company gets the tick of approval from Australian media thanks to 360 Immerse!

Working in public relations, events and social media means we get to work with some fabulous brands to help establish them amongst key audiences. One such brand is Melbourne Watch Company – a brand which is climbing from strength to strength following its launch late last year. Named after the city in which the founder resides, the pieces are instinctively Melbourne, highlighting the city’s unique style and culture with an affordable price tag to match. With media wins in the likes of M Magazine, The Courier Mail, The Weekend Australian and The Age Good Weekend, PR agency 360 Immerse is further cementing their relationships within the fashion industry.   With media wins in the likes of M Magazine, The Courier Mail, The Weekend Australian and The Age...

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360 Immerse attends PRIA forum on privacy laws

360 Immerse attends PRIA forum on privacy laws

Last night 360 Immerse attended a PRIA event led by Director of Privacy Awareness, David Taylor. The forum, titled RCG Victoria: forum on the new privacy laws and how they impact agencies, highlighted that it’s now impossible to live without leaving fragments of personal information behind you. It stirred critical thought about why we are so obliging to release private information, even when we aren’t educated on how our personal information will be used. And that’s not to say that an outline of how our personal information will be used – generally in the form of Privacy Act – is not available to us. Instead very few people actually read the Privacy Acts available to us, when doing routine activities such as downloading new apps or...

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360 Immerse out and about: La Mascara Premiere Tasting

360 Immerse out and about: La Mascara Premiere Tasting

On Wednesday night we helped the gorgeous Jackie Gillies, Real Housewives of Melbourne star, and husband Ben (Silverchair rocker) introduce new cocktail range- La Mascara -to VIPs and media at their intimate Premiere Tasting event at Morris Jones. Sharing the suite of flavours with guests in amongst a bar -laring act, drink-matched canapés and La Mascara model statues, guests to hit the pink carpet included a mix of media, social influencers as well as familiar faces such as Big Brother stars Tully Smyth, Tahan Lew and Ed Lower. The night was a huge success – and a stack of fun!...

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New brand? PR vs Advertising. What will it be?

New brand? PR vs Advertising. What will it be?

As a PR Agency specialising in communication for start up businesses’ it’s a debate we often hear. You’re a start up; a new brand that’s trying to pave a way for yourself, make your mark in the big, competitive world… but with limited funds. One of the most challenging things when you’re a ‘new’ brand/ company/ organisation is establishing your voice to make sure that a) you’re heard and b) you stand out from the crowd. No one likes to blend in, not by choice anyway.       So when you roll the dice, where you do spend your precious pennies? PR is absolutely crucial for new brands and the entrepreneurs behind them. Why? Because ‘earned media’ or editorial coverage is the best way to create awareness and raise the profile of a business or...

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