Blogger Relations

360 Immerse hits ProBlogger

360 Immerse hits ProBlogger

                  Blogger relations and blogger outreach is something that we pride ourselves on at 360 Immerse! Having completed successful activations for Target Australia, Tyrrells Crisps, The Body Shop, australis cosmetics, Arts Centre Melbourne, Moose Toys, We-Vibe and many more, we are always looking for ways to work with bloggers creatively and to ensure the best result for our client, for the blogger and for blog readers and consumers.   We recently attended the fifth annual ProBlogger event, this year held at the gorgeous QT at the Gold Coast. Keeping up with trends in the blogging industry is a key element of keeping us at the top of our game with regard to working with bloggers and social influencers....

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New brand? PR vs Advertising. What will it be?

New brand? PR vs Advertising. What will it be?

As a PR Agency specialising in communication for start up businesses’ it’s a debate we often hear. You’re a start up; a new brand that’s trying to pave a way for yourself, make your mark in the big, competitive world… but with limited funds. One of the most challenging things when you’re a ‘new’ brand/ company/ organisation is establishing your voice to make sure that a) you’re heard and b) you stand out from the crowd. No one likes to blend in, not by choice anyway.       So when you roll the dice, where you do spend your precious pennies? PR is absolutely crucial for new brands and the entrepreneurs behind them. Why? Because ‘earned media’ or editorial coverage is the best way to create awareness and raise the profile of a business or...

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Target Rocks the Runway at VAMFF

Target Rocks the Runway at VAMFF

On the final day of VAMFF for 2014, Target well and truly rocked the runway and we made sure some of Melbourne and Sydney’s most prominent fashion bloggers were there to see it. It was a style packed Sunday session for all fashion lovers to see the most accessible looks to hit the runway this season. With a special guest performance by X-Factor Australia Winner, Dami Im, Target also took the chance to reveal its latest collaboration with Dannii Minogue showcasing the Dannii Minogue Petites collection for Target. The best bit? A runway show filled with the hottest trends for Autumn Winter including denim, basics, winter layers and casual streetwear for the whole family. Here’s what everyone else had to say: “With looks for ladies of all shapes...

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Toy Fair Media Madness thanks to Moose Toys

Toy Fair Media Madness thanks to Moose Toys

TODAY Show, Studio 10, media relations, bloggers, Toy of the year announcements, this week’s activities at Toy Fair had it all. Emma Freedman wearing a Zelfs wig, our own  Michelle, Alix G and Alex D dressed as giant Trash Pack characters, an intense game of Dobble with some of our favourite bloggers, and a new star is born in Kidz News ‘reporter’ Madi, our mini-Immerse gal. It’s been a big week! Nick Heine, Moose-ologist, was a brilliant correspondent for Studio 10, showing Ita, Sarah, Joe and Jess the goss from Toy Fair, before they were transformed into Zelfs! We love thinking of creative ideas for media and got some brilliant feedback from the producers at the network for this brilliant and fun segment. Check it out here. Then on...

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The month that was…

The month that was…

September was quite a month: as usual our PR activity extended far beyond the average call of duty; but hey, that is just what you get when you’re a client of ours! We celebrated fashion with Gok Wan and Target with a blogger and digital media event at The Point. We also helped Hammer and Tong launch their new Spring menu which can we just say was absolutely delicious (no bias here!) FFCo continued its march toward franchise industry domination with CEO and owner Stan Gordon proudly announcing its latest acquisition of Australian gelato-chain Trampoline. FFCo plans to expand the franchise, with further treat brand takeovers in their sights! Speaking of treats, what a treat it was putting together the sweetest press kits for Nana Huchy’s Domestic Bliss...

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Blogger relations panel discussion – The changing face of PR

Blogger relations panel discussion – The changing face of PR

                  360 Immerse PR Director Michelle travelled to fabulous Bris-vegas recently to lend her expertise to a panel discussion held by Networx Brisbane; ‘The changing face of PR: The rise and rise of blogger relations.’     According to Networx… “Amidst a continually fragmented and evolving media landscape, bloggers have become influential voices and, in some cases, they are mini-celebrities in their own niches. For brands, it’s an opportunity to work with a trusted authority with a clearly defined target audience.” On the panel along with Mish was co-founder of Social Callout.com and ambassador for the Best Australian Blogs Competition, Valerie Khoo and Blogger...

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