Client Coverage

Tyrrells crisps arrive on Australian soil… Hurrah!

Tyrrells crisps arrive on Australian soil… Hurrah!

As a PR Agency in the lifestyle space we get to work alongside a wide variety of fun and exciting brands and sometimes these brands are also delicious… Enter Tyrrells, the Hand Cooked English Potato Chips! Once upon a time in there was a potato farmer who lived in the English countryside – Herefordshire to be exact!After an extraordinarily hardy potato growing season he found himself with too many potatoes…. and what does one do with such an abundance of potatoes? Make crisps, by Jove, and this is exactly what he did! Today Tyrrells is one of the fastest growing premium crisp brands in the UK and they have packed their tartan bags and picnic rugs and headed down under to give Aussie’s the Tyrrells crisp-crunching experience. This week 360 Immerse took...

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Toy Fair Media Madness thanks to Moose Toys

Toy Fair Media Madness thanks to Moose Toys

TODAY Show, Studio 10, media relations, bloggers, Toy of the year announcements, this week’s activities at Toy Fair had it all. Emma Freedman wearing a Zelfs wig, our own  Michelle, Alix G and Alex D dressed as giant Trash Pack characters, an intense game of Dobble with some of our favourite bloggers, and a new star is born in Kidz News ‘reporter’ Madi, our mini-Immerse gal. It’s been a big week! Nick Heine, Moose-ologist, was a brilliant correspondent for Studio 10, showing Ita, Sarah, Joe and Jess the goss from Toy Fair, before they were transformed into Zelfs! We love thinking of creative ideas for media and got some brilliant feedback from the producers at the network for this brilliant and fun segment. Check it out here. Then on...

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Shop Til You Drop – now every two weeks!

Shop Til You Drop – now every two weeks!

                  This week, one of our favourite magazines relaunched as a fortnightly title – say a big hello to the new Shop Til You Drop! In a time where so many consumer magazines are closing, Shop Til You Drop doubled its publishing schedule and will now be available every two weeks. Shop’s lovely editor, Alexandra Carlton said: “I couldn’t be prouder to lead Shop into its new era. By increasing its frequency to once every two weeks, we’re demonstrating that this magazine has the courage to be nimble and forward-thinking, keeping pace with the way modern women live and shop.” Now for only $4.95, you can get your hands on the latest (affordable) fashion, beauty, food and travel buys. To add to...

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The month that was…

The month that was…

September was quite a month: as usual our PR activity extended far beyond the average call of duty; but hey, that is just what you get when you’re a client of ours! We celebrated fashion with Gok Wan and Target with a blogger and digital media event at The Point. We also helped Hammer and Tong launch their new Spring menu which can we just say was absolutely delicious (no bias here!) FFCo continued its march toward franchise industry domination with CEO and owner Stan Gordon proudly announcing its latest acquisition of Australian gelato-chain Trampoline. FFCo plans to expand the franchise, with further treat brand takeovers in their sights! Speaking of treats, what a treat it was putting together the sweetest press kits for Nana Huchy’s Domestic Bliss...

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Hammer & Tong spring menu launch

Hammer & Tong spring menu launch

Hammer & Tong is a gorgeous new all-day eatery right in the heart of Fitzroy. Industry pros Simon Ward and Dennis Ferreira, have moulded a contemporary take on the traditional culinary experience, boasting a decadent wine menu and exceptional service combined with an industrial chic interior that is quickly making Hammer & Tong a Fitzroy food institution. We invited food media, bloggers and some of our favourite VIPs to an intimate gathering to celebrate Hammer & Tong’s new spring menu. Head chef Simon, along with the manager of Hammer & Tong Dennis, welcomed guests to the six-course degustation that showcased their signature style and love for fresh and simple ingredients. The journey began with Oysters & Pearls, followed by favourites...

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PR Lifecycle; from launch event to product placement.

PR Lifecycle; from launch event to product placement.

                    Recently we launched The Body Shop’s divine new Camomile Make-up Remover Collection, Colour Crush Lipstick collection, and sweet as Honeymania Bath & Body range at a press event in Sydney. We created a beautiful Summer Garden Party ambiance to showcase the new product ranges and welcomed media to try the new products for themselves.                                               So exciting to see the media loving these new The Body Shop products as much as we do, they are must-have beauty products for Spring. Shop our fave product, the Camomile Sumptuous Cleansing Butter...

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