Events

360 Immerse hits ProBlogger

360 Immerse hits ProBlogger

                  Blogger relations and blogger outreach is something that we pride ourselves on at 360 Immerse! Having completed successful activations for Target Australia, Tyrrells Crisps, The Body Shop, australis cosmetics, Arts Centre Melbourne, Moose Toys, We-Vibe and many more, we are always looking for ways to work with bloggers creatively and to ensure the best result for our client, for the blogger and for blog readers and consumers.   We recently attended the fifth annual ProBlogger event, this year held at the gorgeous QT at the Gold Coast. Keeping up with trends in the blogging industry is a key element of keeping us at the top of our game with regard to working with bloggers and social influencers....

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Tyrrells crisps arrive on Australian soil… Hurrah!

Tyrrells crisps arrive on Australian soil… Hurrah!

As a PR Agency in the lifestyle space we get to work alongside a wide variety of fun and exciting brands and sometimes these brands are also delicious… Enter Tyrrells, the Hand Cooked English Potato Chips! Once upon a time in there was a potato farmer who lived in the English countryside – Herefordshire to be exact!After an extraordinarily hardy potato growing season he found himself with too many potatoes…. and what does one do with such an abundance of potatoes? Make crisps, by Jove, and this is exactly what he did! Today Tyrrells is one of the fastest growing premium crisp brands in the UK and they have packed their tartan bags and picnic rugs and headed down under to give Aussie’s the Tyrrells crisp-crunching experience. This week 360 Immerse took...

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With love from the Carmex Romeos…

With love from the Carmex Romeos…

Ahead of the launch of the I Heart Carmex Limited Edition Jar, we commissioned our Carmex Romeos to spread the word to Sydney’s beauty media. With a proposal to accept the promise of kissable lips, the Romeos stepped down on one knee to offer the once-off limited edition I Heart Carmex Original Flavour Jar, along with a perfectly matched yellow rose. The Carmex Limited Edition Jar is launching in Australia May 2014. It’s the same famous formula in a unique new jar, bringing Carmex lovers everywhere the most kissable lips…                      ...

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Target Rocks the Runway at VAMFF

Target Rocks the Runway at VAMFF

On the final day of VAMFF for 2014, Target well and truly rocked the runway and we made sure some of Melbourne and Sydney’s most prominent fashion bloggers were there to see it. It was a style packed Sunday session for all fashion lovers to see the most accessible looks to hit the runway this season. With a special guest performance by X-Factor Australia Winner, Dami Im, Target also took the chance to reveal its latest collaboration with Dannii Minogue showcasing the Dannii Minogue Petites collection for Target. The best bit? A runway show filled with the hottest trends for Autumn Winter including denim, basics, winter layers and casual streetwear for the whole family. Here’s what everyone else had to say: “With looks for ladies of all shapes...

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Joe’s Taste of the South media preview!

Joe’s Taste of the South media preview!

Barbecue ribs, burgers and fried chicken – who doesn’t love Southern American fare? In the lead up to the Taste of the South food festival at Joe’s Bar and Dining Hall, we invited media to an exclusive preview to help get them in the Southern spirit. Guests had the opportunity try an array of mouth-watering tastes including gumbo from the heart and soul of Louisiana and Texas style BBQ ribs. Part owner and renowned chef Andrew Blake was there to introduce the upcoming food festival and to share some of his Southern food...

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Toy Fair Media Madness thanks to Moose Toys

Toy Fair Media Madness thanks to Moose Toys

TODAY Show, Studio 10, media relations, bloggers, Toy of the year announcements, this week’s activities at Toy Fair had it all. Emma Freedman wearing a Zelfs wig, our own  Michelle, Alix G and Alex D dressed as giant Trash Pack characters, an intense game of Dobble with some of our favourite bloggers, and a new star is born in Kidz News ‘reporter’ Madi, our mini-Immerse gal. It’s been a big week! Nick Heine, Moose-ologist, was a brilliant correspondent for Studio 10, showing Ita, Sarah, Joe and Jess the goss from Toy Fair, before they were transformed into Zelfs! We love thinking of creative ideas for media and got some brilliant feedback from the producers at the network for this brilliant and fun segment. Check it out here. Then on...

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