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Mercedes-Benz Melbourne C-Class Launch Event

Mercedes-Benz Melbourne C-Class Launch Event

We absolutely love being in the public relations industry and as a lifestyle agency we get to work with a variety of amazing clients and talented people. Events are one of our specialities and we love putting on a show, so we were pretty excited to team up with Mercedes Benz to help launch their show-stopping new C-Class at Circa this month. The new range of premium C-Class vehicles was unveiled to various celebrities, media and Mercedes-Benz Melbourne VIPs and customers. At 360 Immerse we wear all kinds of hats; we are creative thinkers, event project managers, PR and communications pro’s (to name a few) and we all agreed the venue should be a little different, and we wanted a space that would really make the new cars the hero. The who’s who of Melbourne came...

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360 Immerse interview: Peter Roper, Marketing Magazine

360 Immerse interview: Peter Roper, Marketing Magazine

We speak to resident marketing expert and Editor of Marketing Magazine, Peter Roper, about his day job and how he landed the role talking to Australia’s marketing community. We turn the tables and throw a few questions his way. See how he got his start and his thoughts on the future of the journalism industry.                 1. Tell us about your day job. My day job is all about content, from chasing opportunities to at some point maybe get some good content, to actually typing out words or shooting video, to massaging or completely reworking other content… that’s one half, but the other half is planning and project management.   2. How did you get into writing and editing? There’s always been something of a writer...

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Melbourne Watch Company gets the tick of approval from Australian media thanks to 360 Immerse!

Melbourne Watch Company gets the tick of approval from Australian media thanks to 360 Immerse!

Working in public relations, events and social media means we get to work with some fabulous brands to help establish them amongst key audiences. One such brand is Melbourne Watch Company – a brand which is climbing from strength to strength following its launch late last year. Named after the city in which the founder resides, the pieces are instinctively Melbourne, highlighting the city’s unique style and culture with an affordable price tag to match. With media wins in the likes of M Magazine, The Courier Mail, The Weekend Australian and The Age Good Weekend, PR agency 360 Immerse is further cementing their relationships within the fashion industry.   With media wins in the likes of M Magazine, The Courier Mail, The Weekend Australian and The Age...

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360 Immerse attends PRIA forum on privacy laws

360 Immerse attends PRIA forum on privacy laws

Last night 360 Immerse attended a PRIA event led by Director of Privacy Awareness, David Taylor. The forum, titled RCG Victoria: forum on the new privacy laws and how they impact agencies, highlighted that it’s now impossible to live without leaving fragments of personal information behind you. It stirred critical thought about why we are so obliging to release private information, even when we aren’t educated on how our personal information will be used. And that’s not to say that an outline of how our personal information will be used – generally in the form of Privacy Act – is not available to us. Instead very few people actually read the Privacy Acts available to us, when doing routine activities such as downloading new apps or...

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Public relations and social media – who does what?

Public relations and social media – who does what?

Public relations and social media, we believe, go together like a fish to water. Like ham with mustard. Like Brad and Ange. We know you’ve got it. To us, it’s a no-brainer. If you are an authentic, all-rounder, public relations specialist, then you should be able to write well, spell, have an excellent understanding of grammar and in essence to us, that makes you a great communicator. Social media is all about communication. We believe this means you should also once again be able to spell, write well… you get the gist. So, social media, especially the content, should involve good communicators. Don’t you think? This seems to be the opinion of many of our fabulous clients too. We love being able to communicate on behalf of our clients as...

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Target Rocks the Runway at VAMFF

Target Rocks the Runway at VAMFF

On the final day of VAMFF for 2014, Target well and truly rocked the runway and we made sure some of Melbourne and Sydney’s most prominent fashion bloggers were there to see it. It was a style packed Sunday session for all fashion lovers to see the most accessible looks to hit the runway this season. With a special guest performance by X-Factor Australia Winner, Dami Im, Target also took the chance to reveal its latest collaboration with Dannii Minogue showcasing the Dannii Minogue Petites collection for Target. The best bit? A runway show filled with the hottest trends for Autumn Winter including denim, basics, winter layers and casual streetwear for the whole family. Here’s what everyone else had to say: “With looks for ladies of all shapes...

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